Adjustments and optimisation of visit frequencies in supermarkets

In a context where agility is fundamental to performance, Datakiss and its partner K-Mino show you how to align sales pressure with brand objectives, while respecting the specific constraints of the sales force.

I do my sectoring. What happens next?

All too often, the organization that results from a commercial sectorization remains frozen in time and deteriorates according to the vagaries of the sales force. We previously reported on the evolution of the sectorization process over the last two decades, at least as far as the planning and division part is concerned.

History of commercial sectorisation

Until recently, sectorization was simply a matter of defining sectors with markers and pins on a map hung on a wall. And that's hardly a caricature! The work of commercial sectorization, which consists of defining the ... Read More